Sony’s Struggles to Regain its Supremacy
Apr 2012 23

According to a recent New York Times article by Hiroko Tabuchi; Sony, the Electronics Behemoth, the Entertainment Powerhouse and erstwhile Technologic innovator, is struggling and will continue to do so. Tabuchi cites the very obvious fact that Sony hasn’t turned a profit since 2008, but also that, in terms of market share and prestige, it has fallen far behind brands such as Apple and Samsung. The image of Sony as being the glamourous innovators who set the pace for the electronics industry is fading fast, and Tabuchi sends forth a litany of damning internal failures at the company, as well as finding some fantastic inside sources to really get to the heart of the problem.

Game Over?

What does this mean for us? Well, Sony does own Columbia Pictures, among others, as well as a large library of music artists, so were their struggles to take a turn for the worse, it could genuinely send shockwaves through the entertainment industry, not to mention the electronics and video games industries.

Perhaps it’s because I was given a Walkman at an age where I was impressionable enough to form adamantium-hard brand-loyalty, or was it my many hours of Playstation-gaming that has made a Sony fanboy of me? Maybe, because I grew up with them as one of the giants of the film, music and electronics industries and have a kind of nostalgic soft spot for them, but I don’t want to see them fail. There needs to be a legitimate contender for brands like Apple, Samsung and Microsoft out there, and I want to see them perpetuating our sedentary lifestyles with their film output and electronic gizmos for decades to come.

To check out Tabuchi’s article, click here.

TA

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