The new teaser poster for the forthcoming James Bond movie Skyfall dropped during the week, and I don’t think I’m exaggerating when I say that I think it’s a belter. With so many generic copycat movie posters out there, it’s not hard to innovate. But even with that in mind, the whiff of originality emanating from this poster really stands out amid the stench of identikit dross currently attacking the senses outside your local multiplex. There’s just something about the use of the classic slanting 007 font, the evocative but oblique action shot of Bond, and the weather-beaten, straight lines of the Skyfall title that gives the poster real impact.
A tasteful trailer campaign and some equally elegant marketing thus far have built a steady buzz, and now because of that, the studio must be expecting Skyfall to make some serious dosh at the box office. Let’s just hope the unconventional (but, in my opinion, inspired) choice of Sam Mendes as director, the already iconic Daniel Craig, and the premium-level thesping of Ralph Fiennes, Javier Bardem and Judi Dench helps the film’s quality to match that of its marketing. Check out the poster below:
Back in January, the excellent website Short of the Week published an infographic on original ideas in Hollywood. I only recently caught up with it myself, and thought it was only right to share it with the readers of RBT.
The lack of new ideas in Hollywood is often bemoaned by film fans, and ridiculed by people not to enamoured with the film industry, and this graphic seems to indicate a trend going only one way. Of course sequels, adaptations and reboots don’t necessarily always make bad films, it’s just a depressing fact that unique voices with original, different ideas are being drowned out in the din of sequels and remakes. Enjoy the infographic, it doesn’t necessarily make for positive reading:
The first Monsters Inc has always been one of my favourite Pixar films. Mainly because of the inclusion of Billy Crystal and his wise cracks, but also the pacing and the story was immense. I always remember seeing the fur effects for the first time and being blown away. Monsters University may be the return to form that Disney Pixar have been waiting for.