My father Mel Williams was a Creative in advertising from the 70’s through to the late 90’s when tragically he passed away at the age of 48. It has taken me over a decade to pluck up the courage to go back and look through his archive of VHS tapes and photographs (I wish I had done it sooner mainly because finding a VHS player that works is a nightmare). I will be posting over the coming weeks samples of his work which I hope you will enjoy and find interesting. First up the advert which was his most well received and the most successful UK car campaign of all time.
Something that isn’t common knowledge is the original concept that Mel and his copy writer Tago Byers came up with would only feature Nicole and Papa as one of a set of characters in a fictional French village. More like a series of French farces giving you a flavour of the romanticised French lifestyle. This was all during the same period of time as the book a ‘Year in Provence’ by Peter Mayle was released which really sparked a English love affair with rural France.
I hope it brings back some memories and that they are good ones.