After the muted reception to Iron Man 2, and the largely enthusiastic reaction to The Avengers, Marvel have begun pushing ahead with the further expansion of their cinematic universe by releasing the trailer for Iron Man 3.
Even though we’re not exactly hurting for superhero content here at RBT, we thought we’d post this, because it looks fairly promising. One of the interesting questions that comes up every time a new Marvel film is mooted, is how far can they push this? How much can they get people to buy in to their less mainstream, less marketable, lesser-known characters? Will they reach a point where the public have had enough?
Trends come and go, and history would seem to indicate that eventually we’ll all get tired of superhero films, and they’ll go back to only being appreciated by socially-challenged nerds who live in their parents’ basement. But for the moment, there seems no end in sight for their time in the box office sun.
I, for one, thought saturation point had been reached way before The Avengers, but then it came out, and not only was it good, but it was phenomenally successful in a financially, bank-balancey sort of way. Marvel are on a roll right now, and they seem to be doing it their own way, without even compromising their (sizeable) geek factor.
With all that in mind, it’s true, though, that Iron Man 2 was not as good as Iron Man. Partially hampered by having to give over substantial amounts of its running time to Avengers setup, it had an under-utilised villain, a disjointed plot, and a forced air to it. It was fun in places, but had an inescapably disappointing conclusion.
However, before you let that you off, don’t forget that the films’ ace-in-the-hole, Robert Downey Jr. is still on board for this one. Shane Black, a director and writer who, in the criminally under-seen Kiss Kiss Bang Bang, showed that he could provide the cinematic ammo for R.D. Jr to hit the comedy targets is on megaphone duties. There’s also the impression of the character, and Marvel in general, getting a second wind. Now that the 20-ton elephant in the room that was The Avengers is out of the way, they can get back to making films that have their own satisfying and self-contained storylines. This is something that the forthcoming Thor and Captain America sequels will also hopefully benefit from. So, check out the Iron Man 3 trailer underneath; enjoy, scrutinise and critique, and feel free to let your feelings known in the comments below.
Iron Man 3 is currently scheduled for release in May 2013